{"id":1680,"date":"2019-10-08T23:44:00","date_gmt":"2019-10-08T22:44:00","guid":{"rendered":"http:\/\/demo.goodlayers.com\/infinite\/?p=1680"},"modified":"2021-10-10T17:00:23","modified_gmt":"2021-10-10T16:00:23","slug":"devenez-un-charge-de-la-com-corporate","status":"publish","type":"post","link":"https:\/\/isjc-press.ma\/?p=1680","title":{"rendered":"Devenez un Charg\u00e9 de la com\u2019 corporate"},"content":{"rendered":"
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Aujourd\u2019hui, dans un monde caract\u00e9ris\u00e9 par des besoins complexes de communications internes et externes, et par des demandes toujours croissantes de l\u2019\u00e8re num\u00e9rique et des audiences cibl\u00e9es, les entreprises doivent \u00eatre mieux pr\u00e9par\u00e9es \u00e0 rivaliser dans ce paysage exigeant et parfois d\u00e9routant.<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Lu cursus \u201cLicence en communication Institutionnelle chez l\u2019ISJC\u201d fournit une compr\u00e9hension profonde du paysage des communications d\u2019entreprise et des \u00e9l\u00e9ments impliqu\u00e9s dans l\u2019\u00e9laboration des strat\u00e9gies de communication pour promouvoir les activit\u00e9s de l\u2019entreprise.<\/span><\/div>\n<\/div>\n
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La formation fournit \u00e9galement les outils et les conseils pour toute personne souhaitant devenir charg\u00e9e de communication institutionnelle d\u2019entreprise pour faire face \u00e0 l\u2019\u00e9quilibre entre promotion et protection de l\u2019image et de la r\u00e9putation de l\u2019entreprise, et dans la communication aux parties prenantes internes et externes.<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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R\u00f4le du charg\u00e9 de communication institutionnelle<\/strong><\/div>\n<\/div>\n
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Etudes, strat\u00e9gie de marque, publicit\u00e9, \u00e9dition, partenariat\u2026 la palette du charg\u00e9 de communication institutionnelle est bien large pour valoriser ce qu\u2019est l\u2019entreprise au-del\u00e0 de ses produits ou de son activit\u00e9 commerciale. Telle est la mission du charg\u00e9 de communication institutionnelle. Qu\u2019est ce que la communication institutionnelle et quels sont ses enjeux?<\/span><\/div>\n<\/div>\n
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Il s\u2019agit des actions tendant \u00e0 imposer l\u2019entreprise comme une institution dans son univers. Contrairement \u00e0 la promotion d\u2019une offre de produits ou de services, seule l\u2019image de l\u2019entreprise est mise en avant. Le but est de d\u00e9velopper ou de renforcer cette image, ou simplement faire conna\u00eetre l\u2019organisation et ses valeurs.<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Les cibles sont aussi bien internes (collaborateurs, actionnaires\u2026) qu\u2019externes (clients, prospects, fournisseurs, prescripteurs, banquiers, investisseurs, leaders d\u2019opinion\u2026).<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Enjeux de la fonction<\/strong><\/div>\n<\/div>\n
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Comme vu pr\u00e9c\u00e9demment, l\u2019objectif n\u2019est pas la vente directe, mais l\u2019installation d\u2019une image voulue dans la t\u00eate des parties prenantes \u00e0 partir de messages savamment distill\u00e9s. Ils affirment l\u2019identit\u00e9 de l\u2019organisation \u00e0 travers un certain nombre de valeurs.<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Cette approche pr\u00e9sente l\u2019avantage de communiquer autrement que par l\u2019instauration d\u2019une force de vente cons\u00e9quente, bien que les effets ne soient g\u00e9n\u00e9ralement pas mesurables \u00e0 court terme. Elle s\u2019appuie sur des supports m\u00e9dias et hors m\u00e9dias.<\/span><\/div>\n<\/div>\n
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La pr\u00e9paration de la licence en communication institutionnelle couvre les points suivants :<\/strong><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Introduction \u00e0 la communication institutionnelle<\/strong><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Les strat\u00e9gies de communication institutionnelle,<\/span><\/div>\n<\/div>\n
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Les \u00e9l\u00e9ments de la communication d\u2019entreprise,<\/span><\/div>\n<\/div>\n
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R\u00f4le de la communication institutionnelle dans une organisation,<\/span><\/div>\n<\/div>\n
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Les objectifs strat\u00e9giques pour la communication d\u2019entreprise,<\/span><\/div>\n<\/div>\n
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Organiser la fonction Communication.<\/span><\/div>\n<\/div>\n
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<\/div>\n<\/div>\n
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La Communication interne<\/strong><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Public cible,<\/span><\/div>\n<\/div>\n
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Les formats de communication interne: la Newsletter, les e-mails, les r\u00e9unions internes,<\/span><\/div>\n<\/div>\n
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El\u00e9ments de la communication interne.<\/span><\/div>\n<\/div>\n
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<\/div>\n<\/div>\n
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La Communication externe<\/strong><\/div>\n<\/div>\n
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Les formats de communication externe: magazines, m\u00e9dias d\u2019information, nouveaux m\u00e9dias,<\/span><\/div>\n<\/div>\n
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\u00c9l\u00e9ments de la communication externe.<\/span><\/div>\n<\/div>\n
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<\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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La gestion des m\u00e9dias et des parties prenantes<\/strong><\/div>\n<\/div>\n
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Diff\u00e9rentes formes de m\u00e9dias d\u2019information,<\/span><\/div>\n<\/div>\n
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L\u2019approche strat\u00e9gique,<\/span><\/div>\n<\/div>\n
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Communiqu\u00e9s de presse,<\/span><\/div>\n<\/div>\n
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Limiter les d\u00e9g\u00e2ts,<\/span><\/div>\n<\/div>\n
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Gestion des relations publiques (PR).<\/span><\/div>\n<\/div>\n
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<\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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L\u2019Organisation des \u00e9v\u00e9nements<\/span><\/div>\n<\/div>\n
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\u00a0<\/span><\/div>\n<\/div>\n
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Qu\u2019est-ce qu\u2019un \u00e9v\u00e9nement r\u00e9ussi?<\/span><\/div>\n<\/div>\n
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Ev\u00e9nements PR et \/ ou Message,<\/span><\/div>\n<\/div>\n
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Traiter avec des partenaires.<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of blist.<\/p>\n","protected":false},"author":1,"featured_media":5478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,2],"tags":[75],"class_list":["post-1680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-blog","tag-isjc"],"_links":{"self":[{"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/posts\/1680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1680"}],"version-history":[{"count":3,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/posts\/1680\/revisions"}],"predecessor-version":[{"id":6252,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/posts\/1680\/revisions\/6252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=\/wp\/v2\/media\/5478"}],"wp:attachment":[{"href":"https:\/\/isjc-press.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isjc-press.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}